Gold Bars?

Why do gold bars cost so much?
I just bought over 3,000 of them and it cost me 8 million gold coins?
Is this the normal price? If so, what type of people can afford this grand amount?
I just bought over 3,000 of them and it cost me 8 million gold coins?
Is this the normal price? If so, what type of people can afford this grand amount?